Easy climb,
easy go
Now with free delivery
Meet the Cruiser for an elevated take on the classic Cowboy. A higher vantage gives you a comfortable advantage with an electric bike that's built aroundyou.
From£2,399with free delivery
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Cruiser highlightsOptimized for riders between 170-195 cm tall
Curved handlebars
Comfort saddle
Raised co*ckpit
Upright riding position
Comfortable ride
Step-over frame
Which Cowboy is right for you?Take the quiz
Sleek, modern design. Very user-friendly app.
Cowboy rider RobinMost natural feeling of riding a bicycle with assistance
Cowboy rider JanSuper bike and very personal service
Cowboy rider LeonieThis is the bike of 2023. I'm in love with my beautiful bike.
Cowboy rider YvonneHigh quality bicycles with a beautiful design
Cowboy rider Charlotte
Feel the power of the connected electric bike as it fits into how you live and adapts to how you want to ride. It's a new form of performance on the street.
With looks this sleek, you'll want to keep an eye on your Cowboy to check it's safe. Insure it, track it and ride with your mind at ease.
Auto Lock
GPS tracking
With a raised co*ckpit and curved handlebars, the Cruiser gives you a comfortable riding position on a sleek step-over frame. Settle into the wider saddle and you'll ride on and on.
A Cowboy bike is designed to be beautiful inside and out. Every detail integrates seamlessly into the frame, crafted to the highest standard.
Best e-bike for commuters
TechCrunchCoolest thing of the week
GQA new e-bike glides into town
WallpaperA more comfortable e-bike for daily use
The VergeA marvel of design
Frandroid
Find your rhythm
A higher gear ratio means a lower pedalling cadence and a more cruisey ride feeling. The smooth motor powers a ride that matches your comfortable position onthebike.
You're in charge
A design standout is the removable battery that sits in the frame, so it's the only thing to carry inside for a charge. When you're ready to ride again, snap it into place and you'reoff.
40 - 80 km range2hrs 40min fast chargingLightweight
Cowboy AdaptivePower™Street Wise
With AdaptivePower Technology, you've got a bike that thinks for itself. When you encounter any resistance along the way, it adapts instantly to give you extrapower.
See the tech
With contextual awareness built into the motor to sense any change in condition or terrain, staying in the flow becomes a transformative ridingexperience.
Incline
Make contact with a change in slope inclination and you'll fly right up the hill at the same speed as before.
Headwind
Catch a headwind as the bike senses the wind's strength to give you the extra power you need to cut throughit.
Gravity
Pack a lot of gear onto the bike and you'll be lifted back up to handle the added weight no sweat.
Incline
Make contact with a change in slope inclination and you'll fly right up the hill at the same speed as before.
Headwind
Catch a headwind as the bike senses the wind's strength to give you the extra power you need to cut throughit.
Gravity
Pack a lot of gear onto the bike and you'll be lifted back up to handle the added weight no sweat.
You've seen how AdaptivePower works, now feel how it rides. Give it a spin for free; we'll come toyou.
We'll ride the Cowboy bike of your choice to any place within the covered area.Drop by our brand store for a spin out on the streets with the Cowboy bike of your choice.
You're in the zonePick your zoneYou're outside our network
Test rides are available in your selected area. Whether it's store-based or a mobile test ride from your front door, make your selection to move onto the next step.
Sorry we don't offer test rides there yet, but you can meet us at one of our locations.
Sorry, we don't offer test rides there just yet. Drop us your contact details and we'll be sure to let you know when we arrive in your area.
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Choose a model to try
Pick the model you'd like to try and you'll be able to experience the connected bike yourself.
Test Ride
Cross Test Ride
Sorry, we don't offer Cross test rides there just yet. Drop us your contact details and we'll be sure to let you know when we arrive in your area.
You're in. We'll get back to you as soon as possible.
Whoops. Something went wrong. Please or chatwithus if the issue persists.
Certified Partner
Please check with the certified partner for up-to-date opening hours.
Book a free test ride
Your bike switches on and off automatically and your phone charges wirelessly in the co*ckpit for an effortless ride from start to finish.
You've met your match
Ride Companion
With a constant ally tuned into the road, it will keep you moving and well informed.
Navigation
Go anywhere, and we'll guide to your favourite spots with an eye toward the clearest route.
Dashboard
Move your feet and your mind and we'll show you what you've gained with each ride.
Extend your bike far beyond a pedaling machine. With features including Share My Ride and Crash Detection you will enjoy complete peace of mind as youride.
Share My Ride
Your friends and loved ones can follow your ride in realtime. Choose to share your ride and you'll see their reactions along the way
Predictive Alerts
Rain or shine (or snow or hail or fog), with live weather alerts and live air quality updates, you'll never leave the house unprepared
Fitness and Watch Support
Automatically sync your rides with Apple Health and Strava integration and complement your ride with the Apple Watch and WearOS apps
See your ride stats at a glance while your Cowboy profile continues to take shape. You can compare with other riders in your feed while you fuel your competitivestreak.
Profiles
Your unique cycling qualities show you and the community how you like to ride.
Achievements
Collect badges for your milestones, and show them off with pride.
Groups
Find power in numbers. Join the ride with others who share your interest or locale.
Achievements
Collect badges for your milestones, and show them off with pride.
#Amsterdam
Joined by 565 riders
Groups
Find power in numbers. Join the ride with others who share your interest or locale.
The app is available in English, Dutch, French and German.
Profiles
Your unique cycling qualities show you and the community how you like to ride.
Track your bike in the app from anywhere and be alerted if it's ever on the move without you. Embedded sensors and GPS work together to keep you aware with your mind atease.
Find My Bike
Check to see your bike locked securely nearby or trace its every move with GPS tracking.
Theft Detection
Be notified with Theft Alerts if someone tries to snatch your bike. GPS tracking will help you get it back.Included with Theft Insurance
Safety Alerts and Crash Detection
The app signals crash hotspots along your route and bike sensors detect any fall to notify your emergency contacts.
Find My Bike
Check to see your bike locked securely nearby or trace its every move with GPS tracking.
Safety Alerts and Crash Detection
The app signals crash hotspots along your route and bike sensors detect any fall to notify your emergency contacts.
Theft Detection
Be notified with Theft Alerts if someone tries to snatch your bike. GPS tracking will help you get it back.Included with Theft Insurance
Our models
Pick a ride to suit your style from our award-winning range of bikes
  |   |  | |  | |
|---|---|---|---|---|---|
| Cross | CrossST | Classic | Cruiser | Cruiser ST | |
| Suspension comfort and greater range | Open frame, suspension and greater range | Active, responsive ride position | Relaxed, upright ride position | Open frame and relaxed ride position | |
| Riding Position | Relaxed | Relaxed | Active | Relaxed | Relaxed |
| Rider Height | Optimized for riders between 165-195 cm tall | Optimized for riders between 155-195 cm tall | Optimized for riders between 170-195 cm tall | Optimized for riders between 170-195 cm tall | Optimized for riders between 165-190 cm tall |
| Removable Battery | 60-120km range | 60-120km range | 40-80km range | 40-80km range | 40-80km range |
| Full Bike Weight | 27.9 kg | 26.5 kg | 19.0 kg | 19.4 kg | 19.3 kg |
| Handlebar Type | Curved | Curved | Straight | Curved | Curved |
| Handlebar Width | 57 cm | 57 cm | 54 cm | 62 cm | 57 cm |
| Saddle Type | Comfort | Comfort | Sport | Comfort | Comfort |
| Pedalling Cadence | Gear ratio 2.86 (60/21) | Gear ratio 2.86 (60/21) | Gear ratio 2.86 (60/21) | Gear ratio 3.00 (60/20) | Gear ratio 2.71 (57/21) |
| Assist Speed | up to 25km/h | up to 25km/h | up to 25km/h | up to 25km/h | up to 25km/h |
| Explore | Explore | Explore | Explore |
- Key Specifications
Frame Aluminium 6061 Fork Aluminium 6061 Brakes Tektro Brake System Brake pads Shimano B05S Motor Custom designed 45 Nm / 250 W motor, integrated in the rear wheel Assist speed up to 25km/h Connectivity Bluetooth Low Energy Battery Removable lithium ion battery, 10 Ah, 360 Wh Charger Custom design 36V / 3A or 36V / 4A depending on configuration Mobile app iOS and Android. Secure, digital-key lock and unlock via personal app.
The app is available in English, Dutch, French and German.Included in box 3 mm, 4 mm, 5 mm and 6 mm Allen keys, belt spanner Dimensions
Cruiser |Rating based on reviews
Rider reviews
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Cruiser
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See the Cruiser on the streets
It's always
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Get yours from£2,399
A reliable prediction
With Cowboy, you'll always have a reliable source of power when you're on the road.
The app uses predictive technology to calculate your remaining autonomy based on your riding behaviour. Whether you're usually carrying an extra heavy load, requiring more power from the motor and battery, or cycling in tough road conditions, you'll always know about how much power you have to get to where you're going and back.
And if ever we detect you'll soon run out of juice or won't have enough for the return trip, we'll notify you it's about time to recharge or switch to power saving as you ride.
Battery level estimation
With Cowboy, you're in charge. We keep you informed of your current battery level before, during and after each ride so you can always plan ahead.
Through predictive technology in the app, we show you how much you'll have left at the end of the ride. If you'll run out of power soon, we'll notify you that it's time to recharge. Then simply remove the battery with a turn of a key and carry it inside. It weighs only 2.4kg and charges fully in 3.5 hours.
With proper care of your battery, you'll get the most out of its expected range so you can roam further. It's common for lithium ion batteries to reach a lower range in different conditions, such as during cold weather when it can temporarily lose up to 10km of autonomy, or in more challenging terrain like hilly roads or start-and-stop traffic.
How AdaptivePower works
Controller
As you ride, the bike detects any resistance that could slow you down, like a strong headwind, steep incline or extra weight, then adapts automatically to give you the power you need to overcome the elements.
Sensors
There's 45 Nm of torque in a compact and silent motor as soon as you push ahead. Torque sensors know when you need more power to take an incline with ease.
Motor
With you in control, the motor gives you seamless support at low and high speeds. No gears, just a constant source of power.
